Tactical vs Strategic...Changing sales techniques.

Let's review the two first. Tactical is the movement used to acquire an objective. Strategy is the planning and decision making done before hand.

In sales, various "tactics" are employed by different types of "salespeople". The tactics one uses to sell low cost items will vary greatly from those used to sell high end amenities. One selling popcorn may simply yell out popcorn in their best announcer voice. Should you try that tactic with vehicles or houses...you're probably not going to get very far. Imagine someone standing around yelling "HOUSE!" or "CADILLAC!". Most likely not going to sell much...